AI and machine learning have a lot to offer to the marketing arena. In addition to simplifying many mundane tasks, this technology might finally help marketers achieve relevance at scale. Here are nine areas where machine learning is making marketers' lives easier.

Artificial intelligence (AI) and machine learning have a lot to offer to marketers. In addition to simplifying several mundane tasks, this technology might finally help marketers achieve relevance at scale and ensure "the most pertinent content reaches the most promising customers at the moments of greatest influence across multiple channels and markets."

Many marketers have faith in AI's contribution to their field, but not many are implementing it. Eighty-five percent of executives believe that AI technologies will help their companies gain more competitive advantages, yet only 10 percent are using AI today.

If you are among the majority of companies not using AI and you're not sure where to start, here are nine areas where machine learning is making the life of marketers easier.

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